Taming your inbox

January 8th, 2012

It’s a new year, and my big prediction for 2012 is the backlash against email will continue. Perhaps the problem is not email per se, but how we deal with them.

Managing email

Here’s some recommendations on how to control your inbox.

David Allen (father of the GTD method) regards email as another input, like voicemail or a desktop in-tray.  A systematic approach to it’s management can be the key to staying sane.  One GTD inspired method is that of Merlin Mann’s ‘Inbox Zero’. (I’d really recommend you watch the presentation if you have time).

Mann says that you must have a system to deal with e-mail and proactively build walls to maximize the finite time and attention you have available.  Don’t spend your working day in your in-box!   E-mail is just a medium.  To use it effectively, e-mail has more to do about processing things to action and less about checking or responding.  Shifting your mindset to regard email as an action to be completed is central to achieving better productivity.  Each email should be read, it’s priority determined and appropriate action taken.  Here’s your choices;

Delete: just get rid of it (or archive it).

Delegate: get someone else to deal with it.  If you haven’t got someone to delegate to, get a virtual assistant!

Respond: if it takes just a few minutes, do it right now.  Keep responses short.

Defer: put it on a todo list, archive it, and deal with it later.

Do: handle whatever the email actually needs you to do.

Learn to work in a way that allows you to create habits that enforce this process.

Don’t rely on folders as that require you think where you saved an email.  If the email does not require any further action, archive email and rely on the search to retrieve it.

Don’t constantly check your email, schedule e-mail sprints so you can focus and process e-mails at specific times of the day .

Don’t keep email open all the time, check it at certain designated times throughout the day, and limit the time you spend on each check-in.

Don’t completely rely on artificial systems.  Don’t create complex systems of workflow. Remember the words of Aristole, “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”

Strive for excellence, and tame your inbox.

Get Things Done

October 4th, 2011

‘Get Things Done’ (or ‘GTD’) is not only a mantra, it’s also an organisational method.  First proposed by Dave Allen in a book of the same name, the method is based on the principle that tasks need to be moved out of the mind, and recorded externally in order to be effectively acted on. Effort can then be concentrated on defining and completing tasks, rather than just remembering them.  But there’s much more to the method than managing lists.

Rather than managing time by priortising the tasks in a list, GTD organises your workload using ‘control and perspective’.  This workflow system is grounded in ’6 different levels of focus’, allowing the practitioner to gain control of the tasks and commitments, and obtain perspective on what is most pressing. This forward planning is intend to remove any mental blocks and increase productivity.

I think the method has much merit. In my experience, conducting a review of workload at the end of each day, and organising my tasks for the next day into context list (email, telephone, etc.) allows me hit the ground running each morning. It makes the day more productive as I am ready to go as soon as I reach my desk.

GTD is based on having an efficient system which allows store, track and retrieve all information related to the things that need to get done. Whilst the system can done using paper-based lists, there are quite a few programs, apps, etc on the market which are ‘GTD ready’ and allow the user to manage lists and workflow. I’ll be looking at some of my favourite in future posts.

Buy ‘Getting Things Done: How to Achieve Stress-free Productivity’ by David Allen

What is a Virtual Assistant?

September 14th, 2011

Few would deny that the internet has changed how we work over the last 20 years.  Technology has given us the ability to communicate instantly, access information remotely, share files easily, run online meetings and connect with new customers.

Whilst such online tools should make us more productive, they can also make us feel trapped in an endless race to keep on top of everything.  There are emails to read, web pages to update, e-newsletters to send out.  The list of tasks can seem endless, but technology has also made it possible to outsource administrative tasks effectively to remote workers who can provide specialist skills at a competitive price.  Businesses and individuals can now access ‘virtual assistance’ whenever they need help on a particular project or job.  A virtual assistant has become an essential tool for time-pressed small business owners, consultants and start-ups.  Outsourcing is a growing trend that is here to stay, and here’s a few reasons why it could work for you.

  • Working with a Virtual Assistant saves you time because you can get on with your core business, and delegate the administrative tasks confidently to them.
  • You can concentrate on high-value fee-earning work and therefore a Virtual Assistant can save you money.
  • Working with a Virtual Assistant, you’ll have more  the time you need to concentrate on developing your business.  A Virtual Assistant creates opportunities for you to grow your business.
  • You only pay for the time you need.  Most Virtual Assistants charge by the hour.
  • You don’t have the overheads associated with an employee (tax, national insurance, desk space, etc.)
  • You’ll reduce your workload, and your life will be simpler.
  • You’ll be able to spend more time on your business, spend more time with your family, or enjoy more of your favourite hobbies!
Contact us today and we’ll explain how a Virtual Assistant can help you.

Making Every Day Count

July 16th, 2011

Every day offers you a chance to change things. Ask yourself what you’d like to do today. Plan a new project? Organise a conference? Research a new product? Develop a new marketing plan? Rework your website?

Seth Godin points out that whilst we may feel stressed or excited about the big crossroad moments in our lives, like deciding to move to another town or go back to college. It’s easy to ignore the daily opportunities we have to change everything for the better.

Sometimes, you simply need to break the habit of saying; “I don’t have any time right now”. Ministry of Time is here to help you. Outsourcing the administrative side of your business will allow you to reclaim your time. To get back in control. To do the work you want to do. To be more productive. Contact us now and seize the day!

Why You Should Do Usability Testing

March 6th, 2011

If you are building an online brand, you should believe engaging with customers is a fundamental. If you’re developing a website that you want people to actually use, you’ve got to have a process for assessing the usability and usefulness of your product.

Usability testing is a widely-used and effective technique for improving the design of your product/website. But many common beliefs about what usability testing is for and how to conduct usability tests effectively can get in the way of doing usability testing well — or at doing it all. Some of these beliefs are often completely at odds with the practices of user experience professionals!

Examples of these beliefs include:

  • Usability testing requires defining a number of strict “tasks” for users and then quantifying their performance on each task
  • Usability testing should be performed at the very end of a project, with a nearly-finished application or website
  • Usability testing should done in a controlled environment, ideally a “usability lab” with a one-way mirror for observation
  • The findings from usability tests should be summarized in an extensive, formally-structured report, analogous to an academic research article
  • Insights from analytics and/or automated testing techniques can replace direct observations of people using your product

Some of these beliefs represent legacy knowledge (usability engineering practices of the 80s and 90s), which user experience practitioners have added to and evolved over the past decade. Others seem to result from a misunderstanding of what usability testing is intended to accomplish.

Contact us and we’ll give you an understanding of usability testing  based on real experience.  This viewpoint will actually be far more relevant, valuable, and exciting to entrepreneurs/start-up than legacy practices are. We’ll explain how to incorporate usability testing into the design and development process, so your product/website reflects what your customer really want.

Making the Call

January 16th, 2011

It’s been an eventful and exciting year since I started Ministry of Time. In starting my own business, the single thing which has given me the most enjoyment is the people I have met. I’ve got to know some truly inspiring people, who have built great businesses and lifestyles for themselves. Among them, people who run international businesses from beaches, backwaters, and boats around the globe.

The high speed internet connections, and emergence of online software services has allowed people to choose how they work, and gain more ‘location independence’ from the rat race. I am not talking about people trekking around Borneo, whilst running a food supplements business (a la Tim Ferris). I mean people with families who are choosing where they want to live. Rather than letting a daily commute determine the postcode.

Of course, they still need to speak to people regularly. Using Skype to make international calls to other online users is easy to do and free. Whilst Skype allows video calling, which is great when calling your relative and friends. I don’t think Skype’s functionality is comprehensive enough for a business person’s needs. During conference calls, I want to share files and other documents. I need to walk people through documents whilst they review them on their screen. When I am doing user/market research, I need to record the calls from transcription later. For these reason, I use two VoIP (Voice over Internet Protocol) applications for making calls.

For one-to-one calls and instant messaging, I use Skype. For online meetings and interviews, I use GotoMeeting as it gives me the functionality I need. GotoMeeting is subscription service, but you can download GotoMeeting free trail and try it out.

This year has left me sometimes wondering what I am doing in North London. Hell, I should be off in the South of France running a goat farm. And you know what, just give me another few years.

Email Marketing Secrets of Success

October 19th, 2010

Regular email newsletter can be great way of staying in touch with your customer base. It’s low-cost and easy to use. But if people just press delete, it’s a pointless exercise. Here’s a few steps to developing a successful e-newsletter for your business.

1. Grab the Headlines
Make your subject line works as a punchy headline. It’s your chance to grab the attention of the receiver. You want them to open the email, rather than just deleting it. Say something that’ll make them want to find out more.

2. Make it Personal
Dale Carnegie says in his book “How To Win Friends And Influence People”, there are few things that sound sweeter to a person than his or her own name. He’s right, it works. Make sure your sign-up process collects this information from the subscriber. Use it, and reflect this personal touch in your content and you’ll see results. Speak to the many, by speaking to the individual.

3. Keep the Design Simple
Remember you are using your e-newsletter to build a brand. Make sure the email template design reflects the colours and design of your logo. The format should be easy to read so use a white or a light background. Also make sure you use standard fonts and keep the navigation and overall design simple. Don’t use large images. View the newsletter on different email clients to make sure the HTML is compatible on each.

4. Don’t be SPAM
Make sure your emails don’t get flagged as spam, and deleted before they even get to your subscribers. You need to avoid using words such as ‘Free’, ‘£££’, ‘Save’, ‘Discount’, etc., in both the subject line and the content of your email.

5. Check Your Figures
Most email marketing tools have stats packages associated with them. These tools can tell you which links are being opened, so you can find out what type of content is most popular amongst your subscribers. Working with these figures you can build a newsletter that is more effective at getting your key messages across to your customers.

At Ministry of Time, we’ve lots of experience running email campaigns for businesses large and small. If you are starting out, we can help you find the right software for you and get you up and running by designing a great template for your business. We can also manage ongoing campaigns, increasing both your subscription rates and your open rates. If you need some advice on email marketing, contact us.
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The Power of the Social Network

September 25th, 2010

It’s easy to marvel at the interconnectivity of our lives. Living a city of seventeen million people, unexpected coincidences and connections can leave you thinking that there is just fifty people in London, and the rest is smoke and mirrors. Or in my case, a symptom of being Irish. The internet has brought the interconnectivity of individuals to a new level. Taking us beyond six degrees of Kevin Bacon to a universe ‘down the wire’ (as my elderly father says) that is truly global and instantaneously connected.

The creation of online social networks has altered our understanding of group dynamics. Clay Shirky writing in his book, Here Comes Everybody argued each social online tool was an example of the complex fusion of ‘a plausible promise, an effective tool, and an acceptable bargain with the users’.  The economics of these networks have changed fundamentally how we live, work and socialise.

In term of the business relationships we build, it is not just the easy of access to information, but the ability to find people and resources as needed to address opportunities and challenges.   The internet has allowed people to interact easily and cheaply with others who would previously have been unreachable.  Social networks such as Facebook, LinkedIn and Twitter are leading to collaborations and relationships previously impossible.

In turn, online networking is altering how we work.   Small businesses and consultants can reduce their administrative burden and grow their businesses by accessing networks to find skills, knowledge and expertise not available within their own organisations.  That’s why ‘virtual assistance’ is not just a ‘buzz word’ or ‘this year’s big thing’.  The wide range of benefits that virtual assistants can offer their clients means their professional services have become indispensable to many businesses. Especially, in the current tough economic climate. If you are wondering how a virtual assistant can help you and your business, why not contact us.

I’ve stopped truly believing in pure coincidences.  In the randomness of life, there is a chance of sameness.   Coincidences are more probable than you think, but I still believe in serendipity.

Change the Way You Work Forever

August 20th, 2010

I’ve just finished reading ‘Rework: Change the Way You Work Forever’ by Jason Fried and David Heinemeier Hansson. I’d really recommend this book to anyone who is either thinking of starting their own business, or running their own business. The authors are the guys behind 37signals. 37signals have developed a range of simple web-based collaboration tools. Their software is used by over 5 million people. So the authors know a thing or two about turning great ideas into a great business.

The book’s format of short and snappy chapters really delivers. Some may consider the style of the book too simplistic, but no book can tell how to run a business. You’ve got to learn that for yourself. What book does deliver is the same thing as any good mentor. It gives you practical tips and reflections on their own journey. It challenges you confront your beliefs on how things should be done, and inspires you to look for a new way.

Everyone should question the conventions of modern business. Be empowered to make your own rules. The book has been described as a manifesto by some. I found the short, fast-moving format gives you room to reflect on what is being said, and how it applies in your own life experience and business. You can read it in an afternoon, and I am sure it’s more beneficial than a MBA. It is certainly cheaper. You can’t argue with that.

Buy ReWork: Change the Way You Work Forever from Amazon

Be Part of the Coworking Revolution

July 8th, 2010

The development of cloud computing (where shared resources, information and software can be accessed via the internet on demand) has helped the ‘free agent economy’ to thrive in last few years. The ability to deliver assets, shared information, and collaborate on projects in the cloud has given independent workers more freedom to choose where they work. As a result, home working has become more and more popular.

On the upside, working from home allows you greater personal flexibility, and frees you from commuting. The downside is that, isolated from your compatriots, it can be hard to keep motivated and develop new ideas. To counter this, you might regularly decamp to a coffee shop to work via their wi-fi connection. You might have a brief chat with the Barista, but mostly you’ll have your head down, and earphones on. By the time you leave, rather than feeling inspired by the contacts you’ve made, you’ll be feeling a little edgy from too much coffee. If that is the case, it might be the time to think about finding a co-working space.

So what is co-working? Coworking is something that started in the States, primarily amongst the tech community. Coworking is a community of people who are sharing common space & resources for the purpose of getting inspired and getting stuff done. It’s ideal way for solo entrepreneurs and start-up companies to access a network of like-minded folk for support, ideas and contacts. A diverse range of co-working spaces are springing up across the UK, and this demand reflects the changing culture of work. Coworking works well not just for home-workers, but also for independent workers, and those that travel frequently.

The words of Seth Godin, ‘When you need to have a meeting, have a meeting. When you need to collaborate, collaborate. The rest of the time, do the work, wherever you like.’ In the modern world, you can be free to choose where and how you work.

Virtual assistants are the foot-soliders in this co-working revolution. Not only, do you not need to be tied to a regular office desk, but the administrative support that you need to help you do your thing does not need to be either. Virtual assistants can provide flexible, seamless, professional support services via a range of web-based tools.

Here at Ministry of Time, we fervently believe that co-working is a trend that is here to stay. That’s why we are so excited to be working with the Tech Hub. Based in Shoreditch, Tech Hub is a new and exciting project creating a physical space in London for tech companies not just based nearby but entrepreneurs and others in the tech industry from across the UK, Europe, the US and beyond.

If you are a member of the Tech Hub and you need some administrative or project support, you’ll benefit from a members discount. Come and see Sinead from Ministry of Time at Tech Hub from next week.

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